Sermad Buni
Profile
Versatile senior interactive producer with over 10 years experience within the advertising sector. Seeking an innovation director / creative technology director role in an agency looking for expertise in bringing their creative into interactive spaces – be they online or experiential.
Key Skills
- Senior Interactive Producer
- Creative Technologist
- Interaction Designer
- Agile Project Management
- Online Strategy
- Usability
- Accessibility
- Search Engine Optimisation
- Web Developer
Expertise
- Proven track record of producing high profile interactive campaigns on time and on budget – delivery focused.
- Creative technologist comfortable with being the bridge between great creative and technology – innovations focused.
- Agile project management techniques – fluid to changes in scope and iterative design.
- Planning online strategy and measurements of success across multiple digital channels – fulfilling business objectives.
- Effective communication – Skilled at explaining highly technical challenges to the client and agency.
- Building lasting relationships with the best interactive artists, coders and multidisciplinary design agencies.
Professional Experience
Wieden + Kennedy - 05/2008 - Present
Interactive Producer / Creative Technologist
Performed various roles including :-
- Working to build the interactive offering of W+K London across accounts including - Nokia, Nike, The Guardian, Nestea, Honda, Fairtrade, Save The Children and Visit Wales.
- Client facing senior interactive producer delivering global online campaigns to physical and retail interactive installations.
- Acting as a creative technology consultant to the creative teams, concepting on interactive briefs and developing prototypes in a solution neutral process.
- Developing and presenting innovation seminars and also bringing in multidisciplinary design studios to showcase their work to the wider agency.
- Mentoring junior members of the team and performing as the exec producer on the project.
- Working with senior management to create and deploy agency wide processes.
- Sourcing, running the tender process and booking 3rd party production agencies to deliver the agencies creative ambitions.
- Highlights
- Led the pitch team that won the brief to produce the branding for the onedotzero film festival. Developed the interactive strategy and produced the print, motion trailer and 50 metre interactive installation for the festival - Shortlisted for ‘Brit Insurance Designs of the year’ 2010. In book D&AD 2010. Winner in the ‘Creative’ category at the Guardian Megas 2010.
- Part of the pitch team that won the brief to produce the Nike ‘Grid’ location based running game. Acted as a creative technology consultant and interaction designer on the project.
- Produced the Wieden + Kennedy advent calendar comprising of 24 ambient installations, a window installation and a website. Shortlisted for a D&AD pencil.
- Produced the Nokia Music Almighty Headset Competition - Awarded - Gold pencil One Show Interactive
- Developed the interactive strategy/social media strategy and produced the Nokia E71 campaign, four viral films and a mobile application. - Awarded - FWA SOTD
- Produced the Christmas Card Making Machine interactive installation and website.
- Produced the Nokia Navigation website.
Glue London Ltd - 03/2006 - 05/2008
Interactive Producer
Performed various roles including :-
- Taking responsibility for the timely and successful delivery of a wide variety of digital advertising, widgets, applications, mobile and website projects across multiple accounts including - Nokia, Adidas, Bacardi and BSkyB.
- Mentoring production execs and overseeing their work.
- Providing technical direction on the build of rich media campaigns and building relationships with the ad serving networks on best practises for build.
- Developing and presenting knowledge seminars on various topics e.g. Accessibility, Usability, SEO
- Creating technical scopes, wireframes, user stories and IA for complex web and mobile build projects.
- Taking the client through production process so they have a full understanding of the scope of work.
- Sourcing and booking 3rd party production companies where external resource is required.
- Highlights
- Produced the Bacardi Blive Beatology website. (password 'beat')
Holler Digital Ltd - 01/2004 - 03/2006
Interactive Developer
Performed various roles including :-
- Providing creative and technical direction on numerous projects ranging from simple microsites to major site rebranding across multiple accounts including – Universal Music, Island Records, Polydor, Channel 4, Samsung, Virgin Holidays.
- Developing web sites in HTML, CSS, Flash and PHP including the award winning ‘Skins’ website for E4.
Kerb - 08/2000 - 12/2003
Interactive Developer
Performed various roles including :-
- Designing and building interactive games in Flash including the award winning scooterdeath viral game.
- Engineering sound recordings for the ‘Hellz Kitchen’ cartoon series that was broadcast on the cable TV station 'Bravo'.
Education
University of Birmingham - 1996 - 2000
BEng (Hons) Electronic and Electrical Engineering
Brighton College - 1990 - 1996
4 A Levels - Maths, Physics, Chemistry and Electronics
12 GCSE's
Personal Details
Nationality: British
Address: London
Interests
- Managed and A&R a successful independent record label.
- Guest radio presenter on London 104.4 Resonance FM.
- Collect rare and exotic music and DJ regularly across the UK.
References available on request.