.: sermad :. » Web http://www.sermad.com Music, Art, Design, Advertising Wed, 07 Jul 2010 16:38:11 +0000 en hourly 1 http://wordpress.org/?v=3.0 Warp20 http://www.sermad.com/2009/04/30/warp20/?utm_source=rss&utm_medium=rss&utm_campaign=warp20 http://www.sermad.com/2009/04/30/warp20/#comments Wed, 29 Apr 2009 23:42:29 +0000 Sermad http://www.sermad.com/?p=397 Yet Another Related Posts Plugin.]]>

Amazingly Warp records is 20 years old – DJ Mink, Two Lone Swordsmen, LFO – some bloke called Aphex Twin and a whole lot of bleeps and donks later – they’ve decided to release an official Warp20 retrospective album, the definitive ‘Best of’ from the last 20 years.

Vote for your favourite Warp tracks on Warp20.net. The top 10 (by different artists) will be combined with those chosen by Warp co-founder Steve Beckett to make a 20 track album. On the site, you can leave personal memories and messages about your choices and the best will be printed in the album’s artwork. I’ve never seen Aphex Twin described as ‘if this was the theme to thee exotic shampoo ad id never tire watching it and im sure it would sell by the bucketload’

Each user has 50 votes in total, but you cannot vote for the same track twice. Voting will be closed on Friday 8th May.

Crowd sourcing sucks for crowd? Looks like PSFK can go tell Warp this is a rubbish idea – me – I think it’s marvellous.

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]]> http://www.sermad.com/2009/04/30/warp20/feed/ 0 Can technology create great advertising? http://www.sermad.com/2009/04/18/can-technology-create-great-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=can-technology-create-great-advertising http://www.sermad.com/2009/04/18/can-technology-create-great-advertising/#comments Sat, 18 Apr 2009 16:27:19 +0000 Sermad http://www.sermad.com/?p=361
  • Why advertising agencies need to be salmon not sharks. Being a great white shark can’t be all bad can...
    • Related posts brought to you by Yet Another Related Posts Plugin.]]>     How many sites have we seen where you can upload your face and it probably dances around the screen. I’m guessing – a lot. How many of them have been great campaigns or at least had some reasoning? Probably one or two – tops.

    So uploading your face is so 2008 and augmented reality is so 2009. Again just thinking how many great augmented reality campaigns are out there? – I’ve seen plenty of 3D cars and not much else, so the question is – are we as an industry fixated on technique and technology?

    I would answer that question with a resounding ‘yes’ – A lot of agencies need to be seen as bleeding edge so they can claim the scalp that they were the first to use that tech. However, trying to retro-fit a piece of technology into a creative idea is hard – damn hard. Trying to do this and also hit the double whammy of wrapping it in a great insight or business requirement is asking the near impossible.

    So whats the answer? Don’t do it?

    Absolutely no – Here is the thing. Interactive advertising doesn’t build brands – It doesn’t come up with great strap lines – It doesn’t really exist (!) for long. And thats the point of it. It can just be a bit of fun – so don’t take it to seriously and enjoy it for what it is – a two minute distraction that actually involves people interacting with your brand and not – ‘the big idea’.

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    ]]>     http://www.sermad.com/2009/04/18/can-technology-create-great-advertising/feed/ 0     Experience matters – schyouknowwho http://www.sermad.com/2009/04/15/experience-matters-schyouknowwho/?utm_source=rss&utm_medium=rss&utm_campaign=experience-matters-schyouknowwho http://www.sermad.com/2009/04/15/experience-matters-schyouknowwho/#comments Wed, 15 Apr 2009 20:08:36 +0000 Sermad http://www.sermad.com/?p=338 Yet Another Related Posts Plugin.]]> The Schweppes – Experience Matters campaign has been running for a few weeks now and was intrigued to see a banner ad for the campaign – The call to action was clear – see more comics at schyouknowwho.com. Sure I thought – I might actually understand what this campaign is about if I visit an experience.

    I arrive at what looks like a wordpress blog – with two images. Thats it. Was I expecting an all singing all dancing experience? Not really – But I was expecting to ‘see more comics’ or at least have some level of engagement.

    All that media money spent on banner advertising to get me to see two press ads – Not a great user experience in my opinion. I would be really interesting to know if the digital agency (?) or the advertising agency agreed to this strategy.

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    ]]>     http://www.sermad.com/2009/04/15/experience-matters-schyouknowwho/feed/ 3     Making the physical invisible http://www.sermad.com/2009/04/15/making-the-physical-invisible/?utm_source=rss&utm_medium=rss&utm_campaign=making-the-physical-invisible http://www.sermad.com/2009/04/15/making-the-physical-invisible/#comments Wed, 15 Apr 2009 09:47:40 +0000 Sermad http://www.sermad.com/?p=321 Yet Another Related Posts Plugin.]]> ‘The Physical Internet’ as a buzz phrase has been thrown about a fair bit recently and only really recently have I seen things start to get interesting. I really like the idea of making the internet tangible and a flipside to this is taking a real world interaction and broadcasting this onto the net. A few things have made this much more attainable ->

    1) Twitter and other systems have opened up to let other systems interact through them via an API to send/retrieve data.

    2) Electronics such as arduino or ioBridge have made the geeky electronics bit much easier.

    3) Programming interfaces such as Processing or Openframeworks have made the geeky programming bit much easier.

    Here is a little recap of some interesting/useful/useless/fun interfaces.

    Tweet when you toot!

    An ordinary office chair – you let out a little bottom burp and a twitter status gets updated. I kid you not. It actually uses a methane gas sensor and some amazing hacking skills to work.

    Social Networking for My Toaster

    Fed up with waiting around for your toast to be done – well now your toaster tweets when that bready goodness is ready. Poke London did a much higher tech version of this recently – Baker Tweet.

    Kickbee

    A baby growing and moving inside a mothers womb is a special experience that the father doesn’t have to miss out on – A sensor is hidden inside a rather stylish garment which is wrapped round the waist of the mother and every ‘kick’ by the baby is broadcast to twitter.

    Botanicalls

    Forget to water your plants? Wish they would tell you when they need a drink? Well they now can.

    NewsAlarm – wiring in to the NYT NewsWire API

    Want to know if aliens are invading the earth? Take one fire alarm – The New York Times API and a bit of hacking and you have your very own aliens detector. The system works by monitoring the New York Times and if 50% of the articles are about aliens then 85db of screeching alarm will alert you to the fact – totally ridiculous but genius all the same.

    Ideal also for perking up your dog.

    Tweeting Cat Door

    Putting an RFID on a cat flap is a great way to keep naughty neighbourhood cats from eating their way into your house as the flap only opens if your cat is at the door – but who not hook this upto a twitter feed so you can track the comings and goings of your feline friends.

    I actually would love to extend this to put a GPS or RFID on a cat and track where it goes to on its prowl – I bet this would be surprising how far they go.

    Digit’s Ear

    Want to tell the world your office is quite as a mouse – well why not create a digital ‘ear’ that can monitor sound levels and tweet the changes.



    Digit’s Ear from Digit on Vimeo.

    If you have any more examples of electronic/api mashupery then send them my way.

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    ]]>     http://www.sermad.com/2009/04/15/making-the-physical-invisible/feed/ 1     Be careful what you say – Twleted http://www.sermad.com/2009/04/14/be-careful-what-you-say-twleted/?utm_source=rss&utm_medium=rss&utm_campaign=be-careful-what-you-say-twleted http://www.sermad.com/2009/04/14/be-careful-what-you-say-twleted/#comments Tue, 14 Apr 2009 12:56:54 +0000 Sermad http://www.sermad.com/?p=313 Yet Another Related Posts Plugin.]]> Twitter has a delete button right. It lets you delete those random/drunk/nasty/misspelled tweets forever. But are they really really deleted? Well the answer is yes and no. When a tweet gets published, it gets sent to the twitter servers and the twitter search severs. When a tweet is deleted, it only gets deleted on the twitter severs.

    So yep, you’ve guessed correctly that by comparing the tweets on the twitter vs twitter search database you can retrieve deleted tweets.

    A very clever chap called Tom Scott figured all of this out and created Tweleted to let you have an easy way to retrieve those deleted tweets.

    Gotta love drinking from the firehose.

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    ]]>     http://www.sermad.com/2009/04/14/be-careful-what-you-say-twleted/feed/ 0     The year of the ARG http://www.sermad.com/2008/10/01/the-year-of-the-arg/?utm_source=rss&utm_medium=rss&utm_campaign=the-year-of-the-arg http://www.sermad.com/2008/10/01/the-year-of-the-arg/#comments Wed, 01 Oct 2008 10:32:05 +0000 Sermad http://www.sermad.com/2008/10/01/the-year-of-the-arg/ Yet Another Related Posts Plugin.]]> Looks like charities are getting into the ARG world

     http://www.operationsleepercell.com/

    http://www.tracesofhope.com/

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    ]]>     http://www.sermad.com/2008/10/01/the-year-of-the-arg/feed/ 0     Portfolio! http://www.sermad.com/2006/02/07/portfolio/?utm_source=rss&utm_medium=rss&utm_campaign=portfolio http://www.sermad.com/2006/02/07/portfolio/#comments Tue, 07 Feb 2006 15:21:29 +0000 Sermad http://www.sermad.com/?p=49 Yet Another Related Posts Plugin.]]> Ive finally got around to putting my portfolio online…Lots of things – Slash Music, Film Show, Eurostar etc.

    View the goodness!

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    ]]>     http://www.sermad.com/2006/02/07/portfolio/feed/ 0     Mingering Mike http://www.sermad.com/2005/08/27/mingering-mike/?utm_source=rss&utm_medium=rss&utm_campaign=mingering-mike http://www.sermad.com/2005/08/27/mingering-mike/#comments Sat, 27 Aug 2005 18:10:36 +0000 Sermad http://www.sermad.com/?p=33 Yet Another Related Posts Plugin.]]> A few years ago, a couple of record collectors were rummaging around a market looking to grab some records. As they were searching, they started to find hand drawn covers of fake records, all created in felt-tip pen and all made by the mysteriously named ‘Mingering Mike’.

    They posted their finds on the record collecting website ‘SoulStrut’ and the response was phenomenal. Bouyed on by this response, they started to track down the real ‘Mingering Mike’…Well in the end they did find the him. Obviously he was reluctant to talk but after a while he warmed to them and then the madness really started to happen. Now Mike has a website, exhibitions and I believe a book compiling his work.

    Cool.

    Bruce Lee

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    ]]>     http://www.sermad.com/2005/08/27/mingering-mike/feed/ 1     Will Barras http://www.sermad.com/2005/08/24/will-barras/?utm_source=rss&utm_medium=rss&utm_campaign=will-barras http://www.sermad.com/2005/08/24/will-barras/#comments Wed, 24 Aug 2005 11:38:19 +0000 Sermad http://www.sermad.com/?p=30 Yet Another Related Posts Plugin.]]> Just noticed that the new website for Will Barras has been put live.

    Death Canyon

    Cannot wait to see the new work!

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    ]]>     http://www.sermad.com/2005/08/24/will-barras/feed/ 0     theSoundLibrary http://www.sermad.com/2005/08/23/28/?utm_source=rss&utm_medium=rss&utm_campaign=28 http://www.sermad.com/2005/08/23/28/#comments Tue, 23 Aug 2005 15:42:11 +0000 Sermad http://www.sermad.com/?p=28 Yet Another Related Posts Plugin.]]> I’ve updated theSoundLibrary. Now you can view *ALL* the records on the site by using the ‘labels’ link.

    Oooooh. :D

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    ]]>     http://www.sermad.com/2005/08/23/28/feed/ 0