http://www.sermad.com/2010/02/08/why-advertising-agencies-need-to-be-salmon-not-sharks/?utm_source=rss&utm_medium=rss&utm_campaign=why-advertising-agencies-need-to-be-salmon-not-sharks Music, Art, Design, Advertising Mon, 05 Jul 2010 22:22:19 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.sermad.com/2010/02/08/why-advertising-agencies-need-to-be-salmon-not-sharks/comment-page-1/#comment-647 Nate Davis Fri, 12 Mar 2010 02:55:34 +0000 http://www.sermad.com/?p=604#comment-647 Great point Sermad, both from a creative and revenue-generating perspective. We're already seeing some examples of this with CP+B's game for Burger King, Anomaly doing home products, and so forth, and I hope the industry continues to move in this direction. Great point Sermad, both from a creative and revenue-generating perspective. We're already seeing some examples of this with CP+B's game for Burger King, Anomaly doing home products, and so forth, and I hope the industry continues to move in this direction.

]]> http://www.sermad.com/2010/02/08/why-advertising-agencies-need-to-be-salmon-not-sharks/comment-page-1/#comment-644 sermad Tue, 09 Feb 2010 02:18:09 +0000 http://www.sermad.com/?p=604#comment-644 I'm being slightly tongue in cheek here but the bears should really be the clients. I'm being slightly tongue in cheek here but the bears should really be the clients.

]]> http://www.sermad.com/2010/02/08/why-advertising-agencies-need-to-be-salmon-not-sharks/comment-page-1/#comment-643 benjamin163 Tue, 09 Feb 2010 01:44:42 +0000 http://www.sermad.com/?p=604#comment-643 Nice article.<br>Good analogy, although I can't quite work out who the bears are.<br>And hasn't advertising always adopted the salmon's breeding methods?<br>;-) Nice article.
Good analogy, although I can't quite work out who the bears are.
And hasn't advertising always adopted the salmon's breeding methods?
;-)

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