Comments on: Creative teams of the future http://www.sermad.com/2009/07/08/creative-teams-of-the-future/?utm_source=rss&utm_medium=rss&utm_campaign=creative-teams-of-the-future Music, Art, Design, Advertising Mon, 05 Jul 2010 22:22:19 +0000 hourly 1 http://wordpress.org/?v=3.0 By: sermad http://www.sermad.com/2009/07/08/creative-teams-of-the-future/comment-page-1/#comment-645 sermad Tue, 09 Feb 2010 02:12:40 +0000 http://www.sermad.com/?p=544#comment-645 I couldn't agree more Ben - the art of storytelling has to run through the core and brilliant writing will be at the heart of it.<br><br>I just wanted to hammer home that writers and art directors can't cope in the new media landscape without help - embrace us and we'll make your life easier and better. I couldn't agree more Ben – the art of storytelling has to run through the core and brilliant writing will be at the heart of it.

I just wanted to hammer home that writers and art directors can't cope in the new media landscape without help – embrace us and we'll make your life easier and better.

]]> By: benjamin163 http://www.sermad.com/2009/07/08/creative-teams-of-the-future/comment-page-1/#comment-642 benjamin163 Tue, 09 Feb 2010 01:39:43 +0000 http://www.sermad.com/?p=544#comment-642 Agree with all that Sermad.<br>One point to note though.<br>With all this media fragmentation the actual arts of copywriting and art direction I feel have become more important again. Whereas a copywriter used to be able to rely on crude interruption, now they have to think of ways of actually engaging with people! That means they have to be good. And the same goes for art directors.<br>So while I agree whole heartedly with what you say about the changing dynamic of the creative team, the irony is this new media landscape means the skills of copywriting and art directing are more important and relevant than ever. Agree with all that Sermad.
One point to note though.
With all this media fragmentation the actual arts of copywriting and art direction I feel have become more important again. Whereas a copywriter used to be able to rely on crude interruption, now they have to think of ways of actually engaging with people! That means they have to be good. And the same goes for art directors.
So while I agree whole heartedly with what you say about the changing dynamic of the creative team, the irony is this new media landscape means the skills of copywriting and art directing are more important and relevant than ever.

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