I’ve been having a few chats with people recently who are starting to dabble with Twitter – They get it great but now it has come to the point where I’m wondering how do I get them to think that it is not just a way of having a conversation.
It is a transport mechanism for carrying any sort of message – be that human conversation, computer messages, collating messages or sending messages.
How can I show the value of messages?
My good friend Mike Stenhouse created Out of five – a beautifully elegant way to capture reviews. You tweet in the name of the gig/film/book with a rating (out of five) and a short review.
@oo5 Coraline 4.0 simply wonderful
You have a record of what you’ve experienced with a date and a way of getting at that data later (through your own rss feed). Also a brilliant social aspect kicks in as the reviews are trasmitted through twitter so if you are following a person who reviews something – you see their review and could find a way into OO5 that way. Also all the reviews collated together and you start to see other peoples reviews of the things you like – You could follow those people as they could be your influencers if you share the same tastes.
Nathan from flowing data has been beta testing your flowing data for a little while and now it has launched. The mechanic to OO5 is very similar but it is more open in terms of what it records – In that you can record any metric – If you want to track your weight you just tweet -
d yfd weigh 160
Again all that data you send in can be extracted and the other benefit is that data visualisations can be generated straight from the site.
On the 40th Anniversary of the first moonwalk Southbank Centre and the Heritage Orchestra celebrate by bringing you an evening of the music and visuals of the Clangers alongside other lunar delights, including Russ Garcia’s classic electro-orchestral album Fantastica: Music from Outer Space.
Expect a mixture of music, narration, sound and sights commemorating the genius team of Oliver Postgate and Peter Firmin, and Vernon Elliot’s inimitable Clangers score. A space gig like no other.
Taking white kids from middle class families and putting them on briefs – advertising to kids from the inner city is a bit absurd. Yet that is pretty much the state of the advertising industry and it needs to change. Not just changing the racial mix in agencies but changing the type of people that make up those agencies – can we blow apart the two team art director/copywriter model? Can we bring diversity of all sorts into advertising?
These are really big industry wide questions that are not going to be solved overnight – but I’m really interested that Dan Wieden has put the point across and also that Platform has been created by W+K London to try and find new talent from all walks of life. Starting from September, upto 12 lucky people will work across real world communication problems and solve these with a whatever approach they think can work.
Architects could be clashing with poets – electronics tinkerers forming creative partnerships with sculptors – everyone hands on – learning by doing.
All of these inventive people around an agency could give it an edge in moving into new territories – Perhaps products could be evolved and produced, buildings designed and built – Businesses changed and flipped upside down from their core.
William Bernbach whom I believe was the first to combine art directors & copywriters said this -
A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.
So if we need to change the mix of the creative team so we can do things, then who needs to be in this team?
