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	<title>Comments on: Experience matters &#8211; schyouknowwho</title>
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		<title>By: Lisa</title>
		<link>http://www.sermad.com/2009/04/15/experience-matters-schyouknowwho/comment-page-1/#comment-268</link>
		<dc:creator>Lisa</dc:creator>
		<pubDate>Wed, 29 Apr 2009 14:20:37 +0000</pubDate>
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		<description>Hm that makes sense I suppose. I wish they would have given the brief to glue though! I imagine once that blog is filled with 100 posters it&#039;ll be a bit better. But the online ads still are a bit uninspiring.  &lt;br&gt;&lt;br&gt;Ha ha, oh well. Hope you&#039;re doing great dude.</description>
		<content:encoded><![CDATA[<p>Hm that makes sense I suppose. I wish they would have given the brief to glue though! I imagine once that blog is filled with 100 posters it&#39;ll be a bit better. But the online ads still are a bit uninspiring.  </p>
<p>Ha ha, oh well. Hope you&#39;re doing great dude.</p>
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		<title>By: sermad</title>
		<link>http://www.sermad.com/2009/04/15/experience-matters-schyouknowwho/comment-page-1/#comment-236</link>
		<dc:creator>sermad</dc:creator>
		<pubDate>Thu, 23 Apr 2009 17:33:08 +0000</pubDate>
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		<description>Hey Lisa - Great you spotted this - Actually I think it was Anorak who did the work. I would love to know if the campaign is going to be extended online.</description>
		<content:encoded><![CDATA[<p>Hey Lisa &#8211; Great you spotted this &#8211; Actually I think it was Anorak who did the work. I would love to know if the campaign is going to be extended online.</p>
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		<title>By: Lisa </title>
		<link>http://www.sermad.com/2009/04/15/experience-matters-schyouknowwho/comment-page-1/#comment-230</link>
		<dc:creator>Lisa </dc:creator>
		<pubDate>Wed, 22 Apr 2009 19:50:03 +0000</pubDate>
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		<description>Hi Sermad. I just saw this online ad and was totally disappointed as you were when you clicked through to the blog (which I agree, didn&#039;t really make sense with the call to action being &#039;Share this&#039;). &lt;br&gt;&lt;br&gt;I was curious who did it as well (it wasn&#039;t glue) so did a search and came across your blog! Ha ha. I suspect the digital work might have been created by Mother as well.  &lt;br&gt;&lt;br&gt;It&#039;s a really nice campaign, I love the idea and the fact that they&#039;re doing one every 2 weeks for the next year. But sadly a total let down online. I would have died to have worked on this! They could have done so much more. And yet all that was accomplished was was a zoom-out on the poster and a &#039;blog&#039; with nothing but (wait for it...) more posters.&lt;br&gt;&lt;br&gt;Maybe there&#039;s something more to come? I hope so.</description>
		<content:encoded><![CDATA[<p>Hi Sermad. I just saw this online ad and was totally disappointed as you were when you clicked through to the blog (which I agree, didn&#39;t really make sense with the call to action being &#39;Share this&#39;). </p>
<p>I was curious who did it as well (it wasn&#39;t glue) so did a search and came across your blog! Ha ha. I suspect the digital work might have been created by Mother as well.  </p>
<p>It&#39;s a really nice campaign, I love the idea and the fact that they&#39;re doing one every 2 weeks for the next year. But sadly a total let down online. I would have died to have worked on this! They could have done so much more. And yet all that was accomplished was was a zoom-out on the poster and a &#39;blog&#39; with nothing but (wait for it&#8230;) more posters.</p>
<p>Maybe there&#39;s something more to come? I hope so.</p>
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