Give it away – Give it away now

According to this Guardian article – Monty Python DVD sales soar thanks to YouTube clips – up 16,000%(!) infact. The story goes that instead of going after all the people who have been uploading Monty Python clips over the years – They frankly don’t care and will give something back to the community by uploading lovely HD versions.

If you check out the official Monty Python youtube channel they reference this story in such a lovely way. It is witty and irreverant and the another example of a brand just letting go of copyright and reaping the financial benefits. They’ve nicely tagged up the videos to display links to amazon to buy the DVD thus earning an extra affiliate brucey bonus in the process – Very very simple and such an easy way to monetise their content.

As a treat – Here is a great moment.

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