Mr Strings

I seriously love the Mr Strings site. Everything is just a joy from the start – There are no instructions to guide through moulding your little avatar, just wacky sounds and a lovely playful interaction. Your little character whizzes into this little world where you can play with little games.

The art direction and sound direction are gorgeous and the level of detail in each screen is beautifully crafted. They did such a great job with the four screens it is a real shame the world wasn’t bigger or there was more of a level of  interaction in this world.

A few small criticisms – Some of the games are quite hard to find but I can understand they wanted people to get the enjoyment from exploring. Also there are other little avatars moving in the world and I didn’t understand if these were controlled by other visitors to the site or not – Some interaction with these other avatars would have been great.

My last comment is on the lack of a ‘take-out’ from the site. I created this gorgeous little avatar and he had no way to burst out from the site – No ability to save as a wallpaper (mobile would be been great) – No way to share to a friend  as perhaps a little widget or even an email. I hope they add these sorts of features to the site and more screens as right now I have no reason to revisit. They are missing a trick here but overall a really wonderful experience and one that is so subtle to selling product that I enjoyed the ‘product’ more.

Production – B-Reel

Agency – Fallon

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