Mini Augmented Reality

Just saw the mini press ad augmented reality thing doing the rounds and I thought I would chime in.

• The press execution is crap – You get an ad with a tiny url.
• The site is crap – It only works in internet explorer. You can do this in flash.
• You get a 3D spinning car – no changing colour – no fun animations – nothing.
• This is a classic case of technology ruling over creativity

http://gizmodo.com/5112176/new-magazine-ad-displays-3d-car-in-augmented-reality

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