Stella Artois – How not to build a website

Ok you see a stella artois advert (4% campaign which has been running for weeks) and your curious enough to visit the stella artois website. What you get is a un skippable christmas film in a website with a hidden navigation (you have to click on some obscure box icon). You are forced to watch this amazingly – Then when it is finished you can then click through to the main stell artois site – Which I add doesn’t have any information on the 4% product.

Mini Augmented Reality

Just saw the mini press ad augmented reality thing doing the rounds and I thought I would chime in.

• The press execution is crap – You get an ad with a tiny url.
• The site is crap – It only works in internet explorer. You can do this in flash.
• You get a 3D spinning car – no changing colour – no fun animations – nothing.
• This is a classic case of technology ruling over creativity

http://gizmodo.com/5112176/new-magazine-ad-displays-3d-car-in-augmented-reality

Christmas Card Making Machine

We just put the wieden + kennedy london xmas window live – The christmas card making machine.

It is an interactive installation in our office window where your face gets motion tracked in realtime onto one of 12 slightly bizarre xmas characters. The website then lets you find your face and create a personal christmas card around it.

The face tracking system was written by Joel Gethin Lewis (ex UVA) and written in open frameworks. The behind the scenes system is actually very funny to watch as you see peoples reactions to the window. Overall it is a very simple system which I’m really proud to have helped bring together. Come on down and have a go.